- The Memory Process
- Encoding: the processing information into the memory system.
- Storage: the retention of encoded material over time.
- Retrieval: the process of getting the information out of memory storage.
- Recall vs. Recognition
- Recall: retrieve information from your memory.
- Recognition: identify the target from possible target.
- Flashbulb Memory: a clear moment of an emotionally significant moment of event.
- Types of Memory
- Sensory Memory: the incited requiring of sensory information in the memory system. Stored just for an instant and gets process the last half of second of visual. It last 2-4 seconds of auditory then the capacity of story is large and if energy is transferred, information is lost.
- Short-term Memory: memory that holds a few items briefly seven digits (plus or minus two).
Working Memory: audio and visual both control where your attention lies. - Long-term Memory: a permanent and limitless storage house.
Encoding: getting information in our information.
- Two Ways to Encode Information
- Automatic Processing: unconscious encoding of incidental information.
- Effortful Processing: encoding that requires attention and conscious effort.
- Things to remember about Encoding:
- The Next-in-Line Effect: we seldom remember what there person has just said or sone if we are nest.
- Information minutes before sleep is seldom remembered; in the hour before sleep; well-remembered.
- Taped if played while asleep is registered by ears, but we do not remember it.
- Spacing Effect: we encode better when we study or practice over time.
- Serial Positioning Effect: our tendency to recall best the last and first items in a list.
- Types of Encoding:
- Semantic Encoding: the encoding of meaning, like the meaning of words.
- Acoustic Encoding: the enforcing of sound, especially the sounds of words.
- Visual Encoding: the encoding of picture images.
- Self-Referent Effect: the idea that we remember things (like adjectives) when they are used to describe ourselves.
- Tricks to Encode
- Imagery: mental pictures
- Chunking: organizing items into familiar, manageable units. Often it will occur automatically.
Storage
- Iconic Memory: a mementary sensory memory of visual stimuli, a photograph like quality lasting only about a second. We also have an echoic memory for auditory stimuli.
- Storing Memories
Long Term-Potentiation: long-lasting enhancement in signal transmission between two neurons that results from stimulating them synchronously. - The Hippocampus: damage to the hippocampus disrupts our memory.
Left=Verbal
Right=Visual and Location - Types of Retrieval Failure
- Proactive Interference: the disruptive effect of prior learning on the recall of new information.
- Retroactive Interference: the disruptive effect of new learning on the recall of old information.

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